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The Marketing Automation Manager will be responsible for developing, implementing, and managing marketing automation strategies to support our institution's enrollment and engagement goals. This role will focus on leveraging CRM systems to optimize marketing campaigns, improve lead generation, and nurture relationships with prospective and current students. The ideal candidate will have at least 3 years of CRM experience, strong analytical skills, and a deep understanding of marketing automation tools and techniques.

Your mission

The Marketing Automation Manager will be responsible for developing, implementing, and managing marketing automation strategies to support our institution's enrollment and engagement goals. This role will focus on leveraging CRM systems to optimize marketing campaigns, improve lead generation, and nurture relationships with prospective and current students. The ideal candidate will have at least 3 years of CRM experience, strong analytical skills, and a deep understanding of marketing automation tools and techniques.

• Develop and execute comprehensive marketing automation strategies to drive student enrollment and engagement.
• Manage and optimize CRM systems (Zoho CRM, Zoho Campaigns, Zoho Forms) to support marketing campaigns and lead management processes.
• Create and maintain automated workflows to support lead generation, lead nurturing, and customer lifecycle management.
• Create email campaigns, and personalized communication strategies to nurture leads and retain students.
• Collaborate with cross-functional teams, including admissions, communications, sales, student experience and IT, to ensure alignment and integration of marketing efforts.
• Analyze and report on the performance of email marketing campaigns, providing insights and recommendations for improvement.
• Conduct A/B testing and other optimization experiments to enhance campaign effectiveness.
• Ensure data accuracy and integrity within the CRM system, maintaining up-to-date and segmented databases.
• Collaborate in maintaining and updating the university website and online content including forms and online documents.
• Monitor industry trends and best practices in marketing automation and CRM, implementing innovative solutions to stay ahead of the curve.
• Provide training and support to team members on marketing automation tools and CRM best practices.

• Bachelor's degree in Business or Engineering. Additional qualifications in Data Analytics or Data Science will be highly valued.
• Minimum of 3 years of experience in marketing automation and CRM management. Special consideration will be given to candidates with experience in Zoho CRM, Zoho Campaigns, and Zoho Forms.
• Familiarity with content management systems (CMS) and their integration with other software.
• Strong understanding of SEO and digital marketing strategies is preferred.
• Knowledge of HTML/CSS and experience with email marketing best practices is a plus.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills, with the ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills.
• Detail-oriented with a focus on accuracy and quality.
• Ability to work collaboratively in a team environment and across departments.
• Knowledge of email marketing best practices, lead nurturing, and customer journey mapping.
• Experience with data segmentation and database management.
• Either native English speaker or proficiency level of English competency.
• Local language: Spanish

Summary

The Marketing Automation Specialist is responsible for managing the marketing processes in Hyperion’s CRM and Marketing Automation System so that Hyperion can deliver accurate marketing campaigns, capture engagement data and track campaign responses to revenue. This role will help make data actionable for the Marketing, Revenue Operations and Sales teams so that the organization can create better, more effective marketing initiatives.

• Executes on Hyperion’s strategy for marketing automation using Hyperion’s CRM & marketing automation system. (MS Dynamics 365).
• Works with Marketing & Revenue Operations teams to define requirements for marketing reporting from CRM and ERP data to drive marketing effectiveness and actionable growth strategies.
• Provides input from Marketing to the Commercial Systems Teams on roadmap requirements for the CRM & Marketing Automation System.
• Builds forms, templates, journeys and segments in the Marketing Automation system to support execution of marketing elements.
• Collaborates closely with Sales to align lead scoring and nurturing strategies, and with Revenue Operations to ensure data integrity and reporting accuracy
• Brings new technologies and processes for marketing automation and nurturing, tests and then develops plans for execution.
• Manages and executes qualification processes on key CRM elements that are required to execute more effective marketing campaigns.
• Collaborates with marketing colleagues to develop and launch effective processes related to the marketing automation system.
• Serves as the first triage point for issues related to the Marketing Automation system.
• Supports the development of marketing and sales support strategies using CRM data.
• Monitors the impact of marketing on CRM account growth, contact growth, lead growth and opportunity growth.

• BS Degree in Marketing, Data Analytics, MIS or similar.
• 2+ years working in a database marketing role, including the use of a CRM in a B2C or B2B environment.
• Use of MS Dynamics CMS and / or Marketing Automation system is strongly preferred, but experience with other systems including SalesForce and Hubspot are acceptable
• Experience with data visualization tools (e.g., Power BI, Tableau) and proficiency in Excel or SQL for data manipulation is preferred.
• Self-starter, highly motivated with excellent business-wide communication skills.
• Fluent in English.
• Proficient computer skills. Familiarity with Microsoft Office Suite.
• Ability to quickly acquire knowledge of technical products.
• Experience collaborating with various stakeholders and 3 rd party consultants / vendors in a global environment a plus.

• PC / desk work including reading / typing. Ability to work flexible schedules / extended hours on occasion to collaborate with partners in Europe and Asia. Occasional travel to visit customers or consultants.
• Ability to travel globally

ABOUT STRAUMANN

Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.

ABOUT THE ROLE

The Marketing Automation Manager works with our company-wide marketing automation solution to ensure excellence of the email marketing campaign architecture, creation, set-up, execution and monitoring. The role is within the Digital Marketing & Customer Engagement Team. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.

The Marketing Automation Manager is responsible for executing revenue-driven campaigns with the marketing automation platform by fully leveraging its capabilities. The position holder works closely with designers, developers and project managers to execute email marketing campaigns, lead nurturing programs, and marketing automation initiatives.

The ideal candidate should have a strong understanding of marketing automation tools, email marketing best practices, and data-driven decision making. The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.

Main Tasks and Responsibilities

• Manage and drive all aspects of Marketing Automation and directly support the Head of Marketing Operations Studio in Madrid.
• Develop and execute email marketing campaigns (including promotional campaigns), newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
• Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
• Support the management, development and maintenance of the marketing automation platform, ensuring that it is fully integrated with other marketing tools and systems and stays up to speed.
• Conduct A / B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates with a hands-on growth hacking mentality.
• Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
• Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize our marketing campaigns.
• Database management with segmentation, list acquisition / import, data cleansing, web form capture, lead management, etc.
• Be an expert throughout the entire customer data value chain from : data capture, storage, processing, segmentation, activation, and visualization taking the various customer data sources into consideration (CRM, ERP, Identity & Access Management, Social Media, etc.).
• Support the SAP Marketing Cloud platform development based on Agile / Scrum methodology.
• Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and deliver quantifiable improvements.
• Collaborate with internal teams to develop effective email content, messaging, and landing pages to improve campaign performance.
• Stay up-to-date with email marketing trends and best practices to improve the overall effectiveness of email marketing campaigns.
• Effectively communicate by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
• Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.
• Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
• Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
• Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
• Support management of vendor and agency relationships where required.

Requirements needed

Qualifications :

What can you expect from us?

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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Overview

Pluxee Madrid, Community of Madrid, Spain

Join to apply for the Marketing Automation Specialist role at Pluxee .

Pluxee is a global player in employee benefits and engagement operating in 31 countries, helping companies attract, engage, and retain talent with solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. We are a trusted partner with a broad B2B2C ecosystem and a commitment to positive impact on stakeholders, communities and wellbeing at work.

We are seeking an expert in Marketing Automation to join our Digital team to elevate our customers and users. If you are creative and resourceful, analytical and autonomous, read on.

• Design, configure and optimize automated campaigns in HubSpot (emailing, lead nurturing, workflows, etc.).
• Develop lead scoring and dynamic segmentation systems.
• Oversee the contact database for cleanliness, organization and GDPR/compliance.
• Collaborate with the content team to align nurturing materials with automated flows.
• Measure and analyze performance of automated campaigns; generate reports with improvement recommendations.
• Integrate HubSpot with other platforms as needed (CRM, event tools, forms, etc.).
• Apply standardized naming conventions for tagging and tracking of all elements.
• Perform periodic audits and propose optimization measures to improve ROI.
• Document processes and architecture related to B2B automation.

• Daily management of HubSpot as a Marketing Automation tool.
• Experience with connection and process automation tools such as Make or Zapier.
• Autonomous data analysis and performance metric skills related to marketing automation.
• Official certifications in the different tools are valued.

• A degree in Marketing, Digital Marketing, ADE, Advertising or similar is preferred.
• Postgraduate training in Digital Marketing or similar is valued.

• Minimum 3 years working with marketing automation and email marketing tools.
• Advanced experience with HubSpot (workflows, forms, lead scoring, lead nurturing and reporting).
• Proven track record in designing and implementing Inbound marketing strategies with tangible conversion results.
• Experience in data reporting and results analysis.

• Business English at B2 level required for day-to-day use (spoken and written).

• In-depth knowledge of marketing automation platforms (HubSpot preferred; Pardot or Eloqua also acceptable).
• Understanding of CRM systems and their interaction with marketing automation platforms.
• Experience with Salesforce Sales Cloud (or other on-premise CRM) and its synchronization with HubSpot is a plus.
• Understanding of the buyer’s journey and how channels work at each funnel stage to deliver an exceptional customer experience.
• Knowledge of technical and data flow aspects of automation and orchestration.

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industry: Consumer Services

This role is part of the Digital Marketing team based in Madrid.

ABOUT STRAUMANN

Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.

ABOUT THE ROLE

The Marketing Automation Manager works with our company-wide marketing automation solution to ensure excellence of the email marketing campaign architecture, creation, set-up, execution and monitoring. The role is within the Digital Marketing & Customer Engagement Team. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.

The Marketing Automation Manager is responsible for executing revenue-driven campaigns with the marketing automation platform by fully leveraging its capabilities. The position holder works closely with designers, developers and project managers to execute email marketing campaigns, lead nurturing programs, and marketing automation initiatives.

The ideal candidate should have a strong understanding of marketing automation tools, email marketing best practices, and data-driven decision making. The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.

Main Tasks and Responsibilities

1. Manage and drive all aspects of Marketing Automation and directly support the Head of Marketing Operations Studio in Madrid.
2. Develop and execute email marketing campaigns (including promotional campaigns), newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
3. Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
4. Support the management, development and maintenance of the marketing automation platform, ensuring that it is fully integrated with other marketing tools and systems and stays up to speed.
5. Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates with a hands-on growth hacking mentality.
6. Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
7. Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize our marketing campaigns.
8. Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
9. Be an expert throughout the entire customer data value chain from: data capture, storage, processing, segmentation, activation, and visualization taking the various customer data sources into consideration (CRM, ERP, Identity & Access Management, Social Media, etc.).
10. Support the SAP Marketing Cloud platform development based on Agile / Scrum methodology.
11. Identify performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and deliver quantifiable improvements.
12. Collaborate with internal teams to develop effective email content, messaging, and landing pages to improve campaign performance.
13. Stay up-to-date with email marketing trends and best practices to improve the overall effectiveness of email marketing campaigns.
14. Effectively communicate by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
15. Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
16. Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.
17. Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
18. Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
19. Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
20. Support management of vendor and agency relationships where required.

Requirements needed

Qualifications:

1. Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.
2. 3+ years professional experience in marketing automation, preferably in the medical device industry or agency environment with B2B customers.
3. Additional postgraduate and professional qualifications desirable.
4. Non-hierarchical team-oriented attitude.
5. Strong track record within a marketing or sales organization.
6. Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.
7. Ability to work independently in a fast-paced and dynamic environment, manage multiple priorities and deliver results on time.
8. Proactive and accountable with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment.
9. Energetic, commercial, and performance-driven team player with entrepreneurial spirit and strong marketing and commercial execution abilities.
10. Able to translate data-driven insights and complex digital topics in a tangible way.
11. A passion for recent technology tools and full understanding of global digital marketing platforms.
12. Digitally driven mindset to prioritize pragmatic value-driven activities with measurable impact.
13. Excellent organizational, communication, and presentation skills.
14. Thrives living and working in a multicultural environment.
15. High level of integrity and commitment.
16. Fluent in English (written and spoken), any other language is an advantage.

What can you expect from us?

1. An agile and ambitious environment: We are #ChangeMakers.
2. Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.
3. The #freedom to #create and #engage: You can leave your #FootprintInDentistry.
4. An employer who invests in our #inspiring corporate #culture.
5. The #opportunity to develop yourself as a person and in your #career. We #grow.
6. #Attractive workplaces at great locations - We are a #GlobalPlayer.
7. To work for the No. 1 in #Dentistry and one of the leading #MedTech companies.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Purpose / Mission of the Position

This position holder will be part of a team in charge of the creation and optimization of EMEA marketing automation campaigns, and the successful implementation of local and global ones. Responsible for implementing customer journeys throughout EMEA and optimizing these based on data analysis, so that the marketing campaigns will lead to business opportunities and sales turnover increase.

Key Responsibilities

• Implement / activate local, regional and global customer journeys on the Marketing Automation Platform (Eloqua).
• Continuously monitor the customer journeys and analyse their results and support the reporting expert in the team in the analysis and optimization process.
• Based on the data analysis, optimise the customer journeys and content to increase number of leads, conversion rate and sales.
• Cooperate closely with the global, EMEA and local MarCom teams as well as the data analysts.
• Collaborate with the external partner in charge of the localization of campaigns across EMEA.

Requirements

Job Description

• Posición: Marketing Automation
• Localización: Barcelona y Madrid (modelo híbrido)
• Industria: Banca / Retail / Otros
• Tipo: Varios (Junior, Middle, Senior y Manager) | Perfiles diversos (operativos, especialistas y managers)
• Rango salarial: 30k a 150k€, según experiencia

El contexto

Contamos con varias vacantes activas que abarcan desde perfiles de entrada hasta posiciones de liderazgo; por ello buscamos profesionales con distintos grados de experiencia que quieran unirse directamente a marcas líderes de banca, retail y otros sectores que están escalando sus capacidades de Marketing Automation Technology —especialmente alrededor de Adobe (Adobe Campaign Classic, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Workfront, etc.), Google (BigQuery, Analytics, Firebase, etc.) y Salesforce (Salesforce Marketing Cloud, Data, Datorama, MuleSoft, etc)— para ofrecer experiencias personalizadas en tiempo real.

La misión

Liderar el diseño, gestión y ejecución de journeys automatizados, optimizando la relación con clientes a lo largo de su ciclo de vida, e impulsando las capacidades de la suite Adobe, Salesforce o Google para generar valor de negocio.

Responsabilidades clave

Participarás en todo el ciclo de vida de la automatización: desde la configuración, testeo y reporting de campañas diarias hasta la arquitectura de journeys complejos, la definición de frameworks de optimización y la gestión de roadmap y equipos. Cuanto mayor sea tu experiencia, mayor será tu impacto en la visión estratégica, la interlocución con stakeholders C‑level y la gobernanza del dato.

Requisitos

Buscamos personas con mentalidad analítica y orientación al detalle, experiencia en CRM / Marketing Automation, uso de SQL y APIs, y comprensión de modelos de segmentación y personalización. Los perfiles más senior deberán aportar liderazgo de proyectos / equipos y dominio avanzado, mientras que a perfiles más junior les bastará con bases sólidas de marketing automation según stack requerido y ganas de aprender.

Beneficios

• Proyectos punteros en MarTech para marcas de primer nivel.
• Plan de desarrollo y formación certificada.
• Modelo híbrido y flexibilidad real.
• Retribución competitiva ajustada a tu grado de responsabilidad.
• Beneficios sociales (seguro médico, tickets, etc.)

Desde nuestra división de Marketing Digital estamos buscando un/a Marketing Automation Specialist , para incorporarse directamente en cliente final del sector inmobiliario con sede en Madrid.

• Participarás en proyectos de marketing digital, colaborando estrechamente con distintas áreas de la empresa.
• Diseño, ejecución y optimización de campañas de email e inbound marketing para distintas líneas de negocio, adaptando mensajes y creatividades según cada audiencia.
• Segmentación avanzada de bases de datos para asegurar que cada comunicación impacta en el público adecuado.
• Gestión, control de accesos y aseguramiento de la calidad de los datos en la BBDD de contactos de la empresa.
• Contribuir a la mejora de los canales de venta mediante el análisis del customer journey en Salesforce.
• Mínimo 3 años de experiencia en marketing digital, especialmente en campañas de email marketing y gestión de bases de datos.
• Dominio avanzado de Pardot : automatización de workflows, lead nurturing, scoring, formularios, test A/B, etc.
• Conocimientos sólidos en Salesforce CRM : segmentación, mantenimiento, creación de informes y paneles.
• Conocimientos en HTML/CSS para newsletters, Excel avanzado y manejo de herramientas colaborativas (SharePoint, Teams).
• Se valorará experiencia previa en el sector inmobiliario.
• Contrato indefinido directamente con el cliente final.
• Proyecto estable en una empresa líder en el sector inmobiliario.
• Plan de carrera y formación continua.
• Modalidad 100% presencial en Madrid.

Si te apasiona el marketing digital y quieres formar parte de un equipo dinámico e innovador, esta es tu oportunidad. ¡Te estamos buscando!

Desde nuestra división de Marketing Digital estamos buscando un/a Marketing Automation Specialist , para incorporarse directamente en cliente final del sector inmobiliario con sede en Madrid.

• Participarás en proyectos de marketing digital, colaborando estrechamente con distintas áreas de la empresa.
• Diseño, ejecución y optimización de campañas de email e inbound marketing para distintas líneas de negocio, adaptando mensajes y creatividades según cada audiencia.
• Segmentación avanzada de bases de datos para asegurar que cada comunicación impacta en el público adecuado.
• Gestión, control de accesos y aseguramiento de la calidad de los datos en la BBDD de contactos de la empresa.
• Contribuir a la mejora de los canales de venta mediante el análisis del customer journey en Salesforce.
• Mínimo 3 años de experiencia en marketing digital, especialmente en campañas de email marketing y gestión de bases de datos.
• Dominio avanzado de Pardot : automatización de workflows, lead nurturing, scoring, formularios, test A/B, etc.
• Conocimientos sólidos en Salesforce CRM : segmentación, mantenimiento, creación de informes y paneles.
• Conocimientos en HTML/CSS para newsletters, Excel avanzado y manejo de herramientas colaborativas (SharePoint, Teams).
• Se valorará experiencia previa en el sector inmobiliario.
• Contrato indefinido directamente con el cliente final.
• Proyecto estable en una empresa líder en el sector inmobiliario.
• Plan de carrera y formación continua.
• Modalidad 100% presencial en Madrid.

Si te apasiona el marketing digital y quieres formar parte de un equipo dinámico e innovador, esta es tu oportunidad. ¡Te estamos buscando!