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CRM & Paid Media Manager
Detalles del Trabajo
Descripción completa del puesto
We’re looking for a strategic and analytical CRM & Paid Media Manager to join an international brand.
You will lead how to engage with the customers and amplify thebrand visibility globally.
This role combines two core missions: using data to build customer loyalty through CRM and scaling awareness via impactful paid media.
On the CRM side , your role is not just to manage campaigns — it’s to turn data into action. You’ll build journeys, define audiences, and launch initiatives based on real-time customer behavior and insights. You’ll also own and evolve our loyalty program, making it a true driver of retention and community.
On the paid media front , your focus will be on awareness and consideration, managing upper-funnel campaigns that introduce the brandto new audiences and reinforce brand perception worldwide.
Your scope
CRM & Loyalty (Data-Driven)
️ Develop and execute CRM strategies across lifecycle stages: onboarding, retention, win-back, etc.
️ Use data to segment audiences and trigger relevant communications across email, SMS, and push.
️ Analyze customer behavior (RFM, churn risk, engagement) and adapt strategies in real time.
️ Work with BI to create actionable dashboards and customer insights.
️ Define and evolve the loyalty program, making it data-led and value-driven.
️ Collaborate cross-functionally (ecomm, retail, product) to deliver an omnichannel experience.
️ Continuously test, learn, and optimize automated journeys and campaign performance.
Paid Media – Awareness & Upper Funnel
️ Develop and implement paid media strategies focused on brand awareness and consideration.
️ Manage media budgets across platforms: Meta, TikTok, YouTube, Display, etc.
️ Brief creative teams with insight-led needs: who we’re targeting, what message resonates.
️ Track and optimize upper-funnel KPIs: impressions, reach, engagement, video views, CTR.
️ Collaborate with media agencies or manage campaigns in-house depending on the market.
️ Align with brand and product calendars to support launches, campaigns, and storytelling.
How do we imagine you?
????4–6 years experience in CRM and paid media, ideally in fashion, lifestyle, or retail brands.
????Data-savvy: you know how to read dashboards, build segments, and act fast on insights.
????Strong experience managing loyalty programs and lifecycle marketing and CRM platforms (Klaviyo, etc.).
????Solid knowledge of media planning, platforms, and KPIs for awareness campaigns.
????Knowledge of paid media strategy with a focus on upper funnel (not just performance).
????A strategic thinker with strong execution skills — and a love for testing and iterating.
????Highly collaborative, organized, and solution-oriented.
Fluent in English.
CRM & Paid Media Manager
Clicktalent
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