3.898 Ofertas de Freelance Digital en España

Freelance Digital Map Quality Specialist

Madrid, Madrid beBeeData

Ayer

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Project Data Analyst Opportunity

We are seeking a detail-oriented individual with a strong research background and good understanding of geography to enhance the quality of digital maps used by millions worldwide.


About the Role

In this position, you will conduct research and evaluation tasks in a web-based environment, verifying data, comparing information, and determining its relevance and accuracy.


Key Responsibilities:
  • Conduct online research using search engines, online maps, and website information to gather relevant data.
  • Complete tasks across various types, including maps, news, audio, and relevance evaluations.
  • Verify and compare data to ensure accuracy and relevance.

Requirements:
  • Full professional proficiency in English and Spanish languages.
  • Residency in Spain for the last two consecutive years.
  • Daily access to a broadband internet connection, computer, and necessary software.

Work Environment

This freelance opportunity allows you to work at your own pace from the comfort of your own home.


Additional Information

You will be part of a dynamic team contributing to innovative projects making a positive impact globally. As part of our growing community, you will support machine learning models for some of the world's largest brands.

Lo sentimos, este trabajo no está disponible en su región

Online Marketing Manager

Madrid, Madrid Empresa Confidencial

Publicado hace 3 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Empresa líder en su sector busca una persona encargada del Marketing Online, con el objetivo de acelerar la conversión digital de la plataforma y consolidar la marca en el ecosistema online B2B.


Funciones y responsabilidades:


  • Definir e implementar el plan de marketing digital para el segmento B2B.
  • Optimizar el funnel digital (awareness, consideración, conversión) en canales propios y de pago.
  • Medir y reportar el impacto digital mediante KPIs.
  • Liderar la estrategia de generación de leads y conversión a cliente en la plataforma.
  • Diseñar journeys digitales eficientes para captar, calificar y convertir usuarios en clientes activos.
  • Gestionar campañas online.
  • Coordinar con los equipos de producto, e-commerce y ventas para asegurar un funnel coherente y orientado al cierre.
  • Testear y optimizar continuamente campañas, landings, mensajes y canales según métricas de rendimiento.
  • Explorar nuevas fuentes de adquisición y automatización de campañas.
  • Supervisar la coherencia de marca y mensajes en todos los canales internos y externos del área.
  • Apoyar a los equipos comerciales con materiales, presentaciones y acciones ad hoc.


Requisitos:


  • Formación en Marketing, Comunicación, Publicidad, ADE o similar.
  • Experiencia mínima de 3 años en marketing digital B2B.
  • Conocimiento profundo de plataformas de captación digital (Google Ads, Meta Ads, LinkedIn, herramientas de automatización).
  • Dominio de herramientas de análisis: Google Analytics 4, CRM, dashboards (Looker Studio, Power BI).
  • Perfil proactivo, con visión estratégica, mentalidad digital, capacidad de coordinación transversal y alto enfoque a resultados.


Requisitos valorables:


  • Experiencia en marketing digital para plataformas e-commerce B2B.
  • Background en Travel o MICE corporativo.
  • Nivel medio de inglés.
  • Experiencia en herramientas como Hubspot, Salesforce, ActiveCampaign, etc.
Lo sentimos, este trabajo no está disponible en su región

Online Marketing Manager

Madrid, Madrid Empresa Confidencial

Hoy

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Empresa líder en su sector busca una persona encargada del Marketing Online, con el objetivo de acelerar la conversión digital de la plataforma y consolidar la marca en el ecosistema online B2B.

Funciones y responsabilidades:

  • Definir e implementar el plan de marketing digital para el segmento B2B.
  • Optimizar el funnel digital (awareness, consideración, conversión) en canales propios y de pago.
  • Medir y reportar el impacto digital mediante KPIs.
  • Liderar la estrategia de generación de leads y conversión a cliente en la plataforma.
  • Diseñar journeys digitales eficientes para captar, calificar y convertir usuarios en clientes activos.
  • Gestionar campañas online.
  • Coordinar con los equipos de producto, e-commerce y ventas para asegurar un funnel coherente y orientado al cierre.
  • Testear y optimizar continuamente campañas, landings, mensajes y canales según métricas de rendimiento.
  • Explorar nuevas fuentes de adquisición y automatización de campañas.
  • Supervisar la coherencia de marca y mensajes en todos los canales internos y externos del área.
  • Apoyar a los equipos comerciales con materiales, presentaciones y acciones ad hoc.

Requisitos:

  • Formación en Marketing, Comunicación, Publicidad, ADE o similar.
  • Experiencia mínima de 3 años en marketing digital B2B.
  • Conocimiento profundo de plataformas de captación digital (Google Ads, Meta Ads, LinkedIn, herramientas de automatización).
  • Dominio de herramientas de análisis: Google Analytics 4, CRM, dashboards (Looker Studio, Power BI).
  • Perfil proactivo, con visión estratégica, mentalidad digital, capacidad de coordinación transversal y alto enfoque a resultados.

Requisitos valorables:

  • Experiencia en marketing digital para plataformas e-commerce B2B.
  • Background en Travel o MICE corporativo.
  • Nivel medio de inglés.
  • Experiencia en herramientas como Hubspot, Salesforce, ActiveCampaign, etc.
Lo sentimos, este trabajo no está disponible en su región

ONLINE MARKETING EXPERT

Madrid, Madrid FORTRADE

Publicado hace 5 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

A leading provider of online trading solutions for individual and institutional clients, is recruiting a Spanish Marketing Localization Manager.

Fortrade is a company that specializes in trading education and delivering world-class trading products and providing each client a tailored service that suits their needs. Our trading platform are both technologically advanced and user-friendly.

We are looking for:
· A fluent English and Spanish speaker (reading, writing and speaking).
· Experience with digital marketing.
· Local Spanish social marketing management
· High analytical abilities.
· Proficient with Excel.

Any of the following former knowledge is an advantage:
· Google Analytics specialist.
· Facebook advertising.
· Email marketing.
· Experience with Webmaster Tools.
· Experience with SEO.
· Experience with Affiliate Marketing.
· Experience with HTML.

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Lo sentimos, este trabajo no está disponible en su región

Online Marketing Specialist

Barcelona, Catalonia Wallapop

Publicado hace 5 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us.

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such asAccel ,Insight Partners &Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

The Challenge

Working alongside multiple internal departments, the Marketing Performance Specialist will execute the strategy and analysis of digital acquisition marketing activities. You’ll play a key role in delivering on the overall digital acquisition marketing strategy while creating and optimizing digital acquisition marketing plans that grow the Wallapop community and impact core engagement metrics.

What You Will Do

  • Control large budgets and optimize the performance of digital acquisition & retention marketing campaigns.
  • Executing the Performance Marketing strategy.
  • Manage the creation and planning of digital campaigns.
  • Maintain and serve as a point of contact for network relationships.
  • Explore new digital acquisition sources and marketing opportunities.
  • Analyze the effectiveness of campaigns and optimize accordingly. Constant analysis of data to identify areas of improvement/optimization and to ensure maximum ROI.
  • Perform market and competitive research
  • Identify opportunities/issues in our media buying and make appropriate recommendations.
  • Maximizing and growing existing campaigns in all digital channels, while creatively iterating and testing ideas to continually expand and improve KPIs.
  • Working closely with our analytics team to improve upon our tracking and attribution.

What We’re Looking For

  • Bachelor’s degree in Digital/Online Marketing or other analytical degrees, such as engineering/mathematics/business.
  • 4+ years experience in performance marketing with vast knowledge of SEM.
  • Experience with measurement tools: Google Analytics, Adjust, AppsFlyer.
  • Experience with data visualization tools: Looker, Amplitude, Tableau.
  • Excellent analytical and organizational skills.
  • Strong interest in the Wallapop user, product, and market position.
  • English proficiency is a must.

Do note that all our jobs are Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following Perks & Benefits :

  • Competitive phantom shares package for all employees
  • Generous individual learning budget of 2k per year
  • Group and individual English, Catalan & Spanish lessons as part of our working day
  • Private Health Insurance with Alan
  • Flexible working hours + intensive Fridays
  • Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
  • Gym & Wellness plan, including physiotherapist in the office
  • Generous referral Program & Charity Donation
  • Bonus for weddings & newborns
  • Monthly plan for free shipping, bumps & home-pick-up on our services
  • Work anniversary Gifts and Birthday Surprises
  • Contribution towards your WIFI in your monthly payroll
  • One-off payment based on compensation package to go towards setting up your home office
  • Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
  • 26 holidays per year
  • TOP hardware of your choice (latest Apple or Windows)

The hiring process:

**Please, note that all interviews take place remotely over hangouts.**

1) Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation and expectations. This usually takes 45-60 minutes.

2) Expertise interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.

3) Stakeholders interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.

5) Culture Add Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.

6) Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.

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Lo sentimos, este trabajo no está disponible en su región

Online Marketing Specialist

Barcelona, Catalonia Wallapop

Publicado hace 5 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Overview

Wallapop is a Barcelona-based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us.

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

The Challenge

At Wallapop, we’re looking for a strategic, data-informed Online Marketing Specialist to lead campaigns that build our brand and drive user growth across our core markets.

This role blends Online Brand Media and Performance Marketing to create full-funnel strategies that grow the Wallapop community and drive impact across key engagement metrics. You’ll collaborate closely with our Offline Marketing, Growth, and Brand teams to craft narratives that resonate across channels, from YouTube and Paid Social to special digital-first brand initiatives.

What You Will Do

  • Own and execute the Online Brand Media strategy, driving brand consideration and recall through impactful digital initiatives.
  • Design and run full-funnel campaigns across platforms like YouTube, Display, Paid Social, and more — balancing brand storytelling with performance goals.
  • Oversee large-scale budgets, ensuring strategic allocation and continuous performance optimization across both Brand Media and Performance channels.
  • Manage media platforms such as Google Ads, YouTube, Meta, and TikTok — leveraging A / B testing and creative experimentation to improve campaign effectiveness.
  • Coordinate campaign planning and execution, serving as the main point of contact for key external partners and media agencies.
  • Analyze results and optimize continuously — tracking both brand and performance KPIs (e.g., VTR, Ad Recall, CPA, ROAS) to maximize ROI and guide improvements.
  • Identify new digital opportunities, channels, or formats to expand reach and drive incremental value.
  • Partner closely with the Offline Marketing team to align audiences, messaging, and touchpoints across TV, OOH, Radio, and Digital.
  • Contribute to cross-functional projects at the intersection of brand, product, and growth — from new product launches to experimental pilots.
  • Collaborate with internal teams (Analytics, Growth, Creative, Brand) to ensure strategic alignment and cohesive execution across all initiatives.

What We’re Looking For

  • Bachelor's degree in Digital / Online Marketing or other analytical degrees such as engineering / mathematics / business
  • 4+ years experience in performance marketing with vast knowledge across Online Marketing Channels
  • Experience with measurement tools : Google Analytics, Adjust, AppsFlyer, etc.
  • Experience with data visualization tools : Looker, Amplitude, Tableau, etc.
  • Excellent analytical and organizational skills
  • Strong interest in the Wallapop user, product, and market position
  • English proficiency is a must

Do note that all our jobs are Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person / remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product setup and work together towards achieving our meaningful mission, we offer the following Perks & Benefits :

  • Competitive phantom shares package for all employees
  • Generous individual learning budget of 2k per year
  • Group and individual English, Catalan & Spanish lessons as part of our working day
  • Private Health Insurance with Alan
  • Flexible working hours + intensive Fridays
  • Flexible remuneration to deduct from gross salary (kindergarten / food / transport check)
  • Gym & Wellness plan, including physiotherapist in the office
  • Generous referral Program & Charity Donation
  • Bonus for weddings & newborns
  • Monthly plan for free shipping, bumps & home-pick-up on our services
  • Work anniversary Gifts and Birthday Surprises
  • Contribution towards your WIFI in your monthly payroll
  • One-off payment based on compensation package to go towards setting up your home office
  • Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
  • 26 holidays per year
  • TOP hardware of your choice (latest Apple or Windows)

The hiring process

Please note that all interviews take place remotely over Hangouts.

  • Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation and expectations. This usually takes 45-60 minutes.
  • Expertise interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
  • Stakeholders interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
  • Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.
  • Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing

Industries

  • Technology, Information and Internet

J-18808-Ljbffr

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Lo sentimos, este trabajo no está disponible en su región

Online Marketing Specialist

Barcelona, Catalonia Volotea

Publicado hace 11 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Overview

As an Online Marketing Specialist at Volotea , you’ll drive the success of our digital campaigns — from awareness to performance. Your focus will be on data analysis, insights generation, and continuous optimization , helping us make smarter decisions and maximize impact across all channels. We’re looking for a curious, detail-oriented professional with 2–3 years of experience in digital marketing who’s passionate about turning data into action. If you love testing, measuring, and improving, you’ll thrive in this role.

Responsibilities
  • Use campaign data from platforms such as LinkedIn Ads, Google Ads, and others to launch, analyze, and optimize marketing campaigns.
  • Translate objectives and briefs into strategic, data-driven plans focused on performance and measurable results.
  • Monitor KPIs daily — from impressions to conversions — to identify strengths, areas for improvement, and new opportunities.
  • Test and iterate on creatives, audiences, and formats through A/B testing and real-time insights.
  • Collaborate with Marketing and cross-functional teams to turn data into clear, actionable recommendations that maximize campaign performance.
What we offer
  • Travel the world for less: exclusive deals with 180+ airlines — fly with family for up to 4-5 times less than standard fares, with airport taxes only.
  • A prime location in Barcelona — HQ in a central area with great restaurants, shops, and services.
  • A dynamic, social team with events like Carnival parties, trips to Port Aventura, ski getaways, running clubs, and paddle & ping-pong tournaments.
  • Make an impact — bring your ideas to life. We provide space and support to create, innovate, and shape the company’s future.
  • A benefits plan that works for you — allocate part of your salary to dining, transport, or health insurance, tax-free.
  • Your well-being comes first — discounted gym memberships, free fruit, and coffee to keep you energized.
  • Global teamwork in a diverse, multicultural environment where teamwork and innovation drive success.
  • Grow your career with us — access training in soft skills, office tools, and languages to boost your career.
  • Work-Life balance — flexible schedules, hybrid work, flexible vacations, and your birthday off.
Qualifications
  • Minimum of 2 years hands-on experience managing digital marketing channels.
  • Strong analytical mindset with a keen attention to detail — you enjoy working with data and numbers.
  • Comfortable and confident working extensively in Excel for data analysis and reporting.
  • Experience with Google Marketing Platform tools (GMP, Google Analytics, Looker Studio) is a strong plus.
  • Motivated to build a career in paid search and digital marketing, eager to understand campaign construction and measure their direct impact.
  • Excellent communication skills, both written and verbal.
  • Proactive team player who can work independently as well as collaboratively.
  • Advanced English proficiency is required; knowledge of French, Italian, or Spanish is an advantage.
About Volotea and culture

Volotea is an equal opportunity employer that values diversity and inclusion and strives to recruit diverse candidates. Our goal is to continuously improve and sustain an inclusive culture by attracting, developing, and engaging the best talent in our industry.

Data privacy

Please read our Data Privacy Policy.

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Online Marketing Assistant

Madrid, Madrid Global Mindfulness Group

Publicado hace 16 días

Trabajo visto

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Descripción Del Trabajo

Get AI-powered advice on this job and more exclusive features.

Location : Madrid, Spain (Hybrid : Remote + Office)

Employment Type : Full-Time

Reports To : Head of Marketing / Executive Team

Job Title : Online Marketing Manager

Location : Madrid, Spain (Hybrid : Remote + Office)

Employment Type : Full-Time

Reports To : Head of Marketing / Executive Team

About Global Mindfulness Group

Global Mindfulness Group (GMG) is a purpose-driven organisation committed to transforming lives through science-backed mindfulness practices, immersive experiences, and digital innovation. We bring together a global ecosystem of renowned experts, partner organisations, and proven programs that guide individuals step-by-step toward greater emotional resilience, mental clarity, and personal growth.

By joining GMG, you become part of a real-world, supportive community dedicated to meaningful change. With the right guidance, tools, and knowledge, our audiences—and our team—gain the confidence to create lasting transformation in their lives and the world around them.

We operate a growing portfolio of mindfulness-focused brands and products that span online education, wellness content, and global events—blending tradition, technology, and purpose at scale.

Position Overview

We are seeking an experienced Online Marketing Manager based in Madrid to lead digital marketing initiatives across our expanding portfolio. This role is ideal for a creative, data-driven marketer who can design and execute campaigns that attract, convert, and engage mindful consumers at scale.

This is a strategic and hands-on role where you will manage end-to-end marketing efforts across digital channels, helping us grow our audience, boost engagement, and support global product launches. You will work closely with an international team of experts and a mission-aligned leadership group that values purpose as much as performance.

Note : Fluency in both English and Spanish is required.This is a hybrid role , combining remote flexibility with regular collaboration in our Madrid office . Key Responsibilities

  • Plan and manage integrated digital campaigns across channels (email, paid media, SEO, social, content).
  • Lead performance marketing initiatives on Meta Ads (Facebook / Instagram), Google Ads, and YouTube to drive qualified traffic and conversions.
  • Develop automated email journeys and lead-nurturing flows using CRM tools such as ActiveCampaign.
  • Optimise landing pages, funnels, and campaign messaging using A / B testing and performance data.
  • Collaborate with internal content, design, and product teams to align messaging across channels.
  • Track KPIs, generate campaign reports, and provide strategic insights for continuous improvement.
  • Manage third-party contractors or agencies as needed (e.g. ad buyers, designers, copywriters).

Requirements

  • 4+ years of hands-on experience in online / digital marketing, ideally in wellness, education, or purpose-led sectors.
  • Proven success running paid campaigns on Meta, Google, and other performance channels.
  • Expertise in email marketing, funnel building, and marketing automation tools (preferably ActiveCampaign).
  • Comfortable using Google Analytics, Meta Business Manager, UTM tracking, and similar analytics tools.
  • Excellent copywriting and communication skills.
  • Highly organised, results-driven, and able to manage multiple priorities independently.
  • Fluent in both English and Spanish (spoken and written).
  • Must be based in Madrid or willing to relocate for a hybrid working model.

What We Offer

  • A meaningful role within a mission-focused, global organisation.
  • Flexible hybrid work structure based in Madrid.
  • The opportunity to shape the growth of purpose-driven digital products.
  • A collaborative and mindful work culture that values personal and professional well-being.
  • Competitive compensation and opportunities for professional development.

How to Apply

Please send your CV, a brief cover letter, and examples of relevant digital marketing work or campaigns to with the subject :

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Mental Health Care

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Online Marketing Manager

Madrid, Madrid Empresa Confidencial

Publicado hace 11 días

Trabajo visto

Toque nuevamente para cerrar

Descripción Del Trabajo

Empresa líder en su sector busca una persona encargada del Marketing Online, con el objetivo de acelerar la conversión digital de la plataforma y consolidar la marca en el ecosistema online B2B.


Funciones y responsabilidades:


  • Definir e implementar el plan de marketing digital para el segmento B2B.
  • Optimizar el funnel digital (awareness, consideración, conversión) en canales propios y de pago.
  • Medir y reportar el impacto digital mediante KPIs.
  • Liderar la estrategia de generación de leads y conversión a cliente en la plataforma.
  • Diseñar journeys digitales eficientes para captar, calificar y convertir usuarios en clientes activos.
  • Gestionar campañas online.
  • Coordinar con los equipos de producto, e-commerce y ventas para asegurar un funnel coherente y orientado al cierre.
  • Testear y optimizar continuamente campañas, landings, mensajes y canales según métricas de rendimiento.
  • Explorar nuevas fuentes de adquisición y automatización de campañas.
  • Supervisar la coherencia de marca y mensajes en todos los canales internos y externos del área.
  • Apoyar a los equipos comerciales con materiales, presentaciones y acciones ad hoc.


Requisitos:


  • Formación en Marketing, Comunicación, Publicidad, ADE o similar.
  • Experiencia mínima de 3 años en marketing digital B2B.
  • Conocimiento profundo de plataformas de captación digital (Google Ads, Meta Ads, LinkedIn, herramientas de automatización).
  • Dominio de herramientas de análisis: Google Analytics 4, CRM, dashboards (Looker Studio, Power BI).
  • Perfil proactivo, con visión estratégica, mentalidad digital, capacidad de coordinación transversal y alto enfoque a resultados.


Requisitos valorables:


  • Experiencia en marketing digital para plataformas e-commerce B2B.
  • Background en Travel o MICE corporativo.
  • Nivel medio de inglés.
  • Experiencia en herramientas como Hubspot, Salesforce, ActiveCampaign, etc.
Lo sentimos, este trabajo no está disponible en su región

Online Marketing Manager

Madrid, Madrid Empresa Confidencial

Publicado hace 3 días

Trabajo visto

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Descripción Del Trabajo

Empresa líder en su sector busca una persona encargada del Marketing Online, con el objetivo de acelerar la conversión digital de la plataforma y consolidar la marca en el ecosistema online B2B.

Funciones y responsabilidades:

  • Definir e implementar el plan de marketing digital para el segmento B2B.
  • Optimizar el funnel digital (awareness, consideración, conversión) en canales propios y de pago.
  • Medir y reportar el impacto digital mediante KPIs.
  • Liderar la estrategia de generación de leads y conversión a cliente en la plataforma.
  • Diseñar journeys digitales eficientes para captar, calificar y convertir usuarios en clientes activos.
  • Gestionar campañas online.
  • Coordinar con los equipos de producto, e-commerce y ventas para asegurar un funnel coherente y orientado al cierre.
  • Testear y optimizar continuamente campañas, landings, mensajes y canales según métricas de rendimiento.
  • Explorar nuevas fuentes de adquisición y automatización de campañas.
  • Supervisar la coherencia de marca y mensajes en todos los canales internos y externos del área.
  • Apoyar a los equipos comerciales con materiales, presentaciones y acciones ad hoc.

Requisitos:

  • Formación en Marketing, Comunicación, Publicidad, ADE o similar.
  • Experiencia mínima de 3 años en marketing digital B2B.
  • Conocimiento profundo de plataformas de captación digital (Google Ads, Meta Ads, LinkedIn, herramientas de automatización).
  • Dominio de herramientas de análisis: Google Analytics 4, CRM, dashboards (Looker Studio, Power BI).
  • Perfil proactivo, con visión estratégica, mentalidad digital, capacidad de coordinación transversal y alto enfoque a resultados.

Requisitos valorables:

  • Experiencia en marketing digital para plataformas e-commerce B2B.
  • Background en Travel o MICE corporativo.
  • Nivel medio de inglés.
  • Experiencia en herramientas como Hubspot, Salesforce, ActiveCampaign, etc.
Lo sentimos, este trabajo no está disponible en su región

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